Paid acquisition, app-install ROI, and financial-product marketing economics for fintech startups.
The GENIUS Act bans stablecoin marketing that implies government backing, FDIC insurance, or legal-tender status. Implementing rules are late, but the statutory …
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The FDIC's Part 328 rule and post-Synapse enforcement changed how BaaS fintechs can market deposit insurance. Here's what marketing teams must fix now.
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A 3:1 LTV:CAC ratio and sub-12-month payback are table stakes. Here's how fintech brands actually compute and defend the inputs when board members start …
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Fintech customer acquisition costs average $1,450 for SMB—highest of any vertical. Here's what the marketing-only figure hides and how to calculate the real …
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