Our Mission

Marketing ROI is an editorial resource for marketers at fintech startups, personal-finance brands, and women-led businesses who need to measure real return.

We publish CAC and LTV breakdowns, channel analysis, and compliance-aware growth guidance — written for teams that have to grow acquisition without crossing the lines financial marketing has to respect.

What We Cover

  • Fintech — paid acquisition, app-install ROI, and financial-product marketing economics
  • Personal Finance — what works for newsletters, podcasts, and finance content marketing
  • Women in Business — bootstrap-to-scale marketing for women-founded companies
  • Channels — paid social, content, podcasts, and partnerships compared on return
  • Compliance — marketing within CFPB, FTC, and SEC rules for financial products
  • Case Studies — anonymized fintech and personal-finance ROI examples

Editorial Approach

  • We show real CAC and LTV math rather than repeating vendor growth claims
  • We cite primary sources — CFPB and FTC guidance, public S-1 filings, and industry research
  • We flag where “growth hacking” advice ignores compliance reality
  • We update our analysis as channels and regulation evolve

Our Editors

  • Yara Haddad — Lead editor. Haddad writes about fintech and personal-finance marketing, with a focus on acquisition economics and compliance-aware growth.
  • Nathan Cole — Contributing editor covering paid acquisition, content marketing, and women-led business growth.

Contact

For corrections, contributions, or editorial inquiries: contact us